DAN GOLDBERG

Launched the State of Java Survey & Report, which has supplanted New Relic as the authoritative annual study of Java users.

Influenced $15 million in opportunity ACV and $2 million in revenue (2024-25) by executing revenue-aligned content strategies.

Increased blog engagement events by 83% year-over-year through data-informed content planning and optimization, driving significant audience interaction.

Introduced a company-wide style guide and launched a video program, reinforcing brand consistency and expanding multimedia content capabilities.

Accelerated pipeline by aligning content strategy, supporting record web-generated leads, opportunities, and closed deals in FY25.

Increased organic traffic to key content assets by 25% through strategic partnerships with SEO experts and development of high-performing content pillars.

Piloted a process-centered approach to AI tools to enhance content ideation, SEO research, and publishing efficiency, achieving greater scale while maintaining quality.

Rebuilt website information architecture, enhancing user flow, improving SEO performance, and ensuring content scalability.

Unified content, demand generation, and SEO efforts, streamlining campaign execution and accelerating pipeline progression.

Created and deployed annual and quarterly content themes, successfully supporting integrated go-to-market initiatives.

Safeguarded Instana's brand identity and positioning during IBM acquisition, ensuring editorial consistency and voice retention.

Drove $600,000 in influenced pipeline through strategic content alignment with product launches and integrated campaigns.

Built reporting frameworks to track content performance across funnel stages, enabling data-driven optimization and asset prioritization.

Built and managed a cross-functional content calendar in Trello, significantly improving visibility and alignment across marketing teams.

Onboarded subject matter experts from technical and product teams as blog authors, expanding content authority and depth.

Created original blogs and eBooks, supporting demand generation, product marketing, and brand storytelling initiatives.

Partnered with stakeholders to ensure unified messaging across all content during the IBM acquisition transition.

Increased web sessions by 54% and reduced bounce rate by 50%, significantly improving user retention and funnel engagement.

Expanded LinkedIn, Twitter, and YouTube followings by 50% in one fiscal year through targeted social content and distribution.

Centralized content planning across teams using a shared calendar, improving delivery timelines and campaign alignment.

Activated 30+ employees as regular blog contributors, elevating brand voice and increasing internal engagement.

Scaled blog output and improved consistency, contributing to sustained year-over-year traffic and lead growth.

Earned Marketing MVP award for driving measurable digital growth through content strategy and collaboration.

Generated over $1M in qualified pipeline through a high-performing white paper campaign on Major Incident Management.

Established a consistent monthly blog cadence, increasing organic traffic and reinforcing the company's thought leadership position.

Delivered high-conversion content assets aligned to sales priorities, improving lead nurturing and campaign performance.

Led the U.S. launch of a Japan-based SaaS product, establishing market presence and supporting initial customer acquisition.

Redesigned the company website and developed positioning to build credibility with U.S. prospects and partners.

Launched blog and social channels, generating early engagement and expanding brand visibility in a new market.

Boosted organic search traffic by 13% through technical SEO improvements, keyword optimization, and enhanced site architecture.

Contributed to record-setting web-generated sales opportunities for four consecutive quarters, directly supporting pipeline growth.

Executed full-site redesign to improve UX, reduce friction, and increase lead capture effectiveness across product pages.